Businesses are always looking out for organic ways to grow their brand recognition, drive website traffic, and generate leads with the most efficient marketing strategies. 

We’ve covered the importance of building a brand in a previous blog article, and if you’re ready to commit to developing one for your own fitness or wellness business, naming your brand is one of the first few things you might be thinking about! 

Although mistakes are only natural in the entrepreneurial journey and should be embraced as learning opportunities, leveraging from other entrepreneurs’ mistakes can help you improve and accelerate the growth of your business more quickly.

Establishing a strong presence on social media platforms such as Facebook and Instagram requires some level of planning, so if you’re not already building a feed using a social media calendar, you might want to start there. If you have got your social media content calendar template sorted, you can start filling it in with content pillars to embellish your feed! 

A common misconception is that entrepreneurs need to work non-stop for their business to grow and thrive. Also, that the best entrepreneurs constantly and consistently juggle multiple responsibilities (no breaks required) without experiencing burn out. 

As a business owner, chances are that you’ve already experienced having to face an upset or angry customer. If you haven’t yet, as much as you try to avoid it, coming across one is highly inevitable. 

Once upon a time, many could only dream of starting a business. Today, the barriers of entry to becoming an entrepreneur has reduced significantly resulting in more and more budding entrepreneurs starting and building their businesses from nothing at all increasing competition within any given market.

We recognise how difficult it can be scouting for the best location to conduct your business. There are a few things that you can consider on this front to ease the process of startup or expansion, while minimising risk and costs. 

writer's block
/ˌrʌɪtəz ˈblɒk/

The condition of being unable to think of what to write or how to proceed with writing.

The purpose of marketing is to help businesses become more well known. A common problem that SMEs or startups may have, is that they have little or no budget for marketing - but still need to do it!