Content in this article is based on the Cut the BS podcast by Found8, episode 1: Michelle Yong – A wife, a mom, a serial entrepreneur, and our boss.
The next time you scroll through your feed on social media, notice how only specific kinds of posts will stand out enough for you to stop and look at it. Everyday, businesses are competing against thousands of other businesses for the attention of their followers on social media platforms. What this means for you as a business owner, is that aside from generating social media posts that are strong in terms of the content it conveys, creating ones that are visually appealing is equally as important.
According to a survey conducted by Orbit Media Studios, bloggers as of 2020, spend an average of 3 hours and 55 minutes writing a single blog article. And remember, this doesn’t take into consideration the time and resources also needed to plan, research, format, create images, or promote that article.
You’ve come up with the perfect name, vision and personality for your up and coming brand, and now it’s time to create a logo to embody it. Your logo is an incredibly important aspect of building your brand because it’s the visual component that the public will come to know, for as long as your brand exists.
Businesses are always looking out for organic ways to grow their brand recognition, drive website traffic, and generate leads with the most efficient marketing strategies.
We’ve covered the importance of building a brand in a previous blog article, and if you’re ready to commit to developing one for your own fitness or wellness business, naming your brand is one of the first few things you might be thinking about!
Although mistakes are only natural in the entrepreneurial journey and should be embraced as learning opportunities, leveraging from other entrepreneurs’ mistakes can help you improve and accelerate the growth of your business more quickly.
Establishing a strong presence on social media platforms such as Facebook and Instagram requires some level of planning, so if you’re not already building a feed using a social media calendar, you might want to start there. If you have got your social media content calendar template sorted, you can start filling it in with content pillars to embellish your feed!
A common misconception is that entrepreneurs need to work non-stop for their business to grow and thrive. Also, that the best entrepreneurs constantly and consistently juggle multiple responsibilities (no breaks required) without experiencing burn out.
As a business owner, chances are that you’ve already experienced having to face an upset or angry customer. If you haven’t yet, as much as you try to avoid it, coming across one is highly inevitable.