For Estel Chong, movement has always been a passion. A former professional dancer, Estel spent years training and performing at the highest level — until an injury changed everything. During her rehabilitation journey, Estel discovered Pilates, a practice that not only helped her heal but also reignited her love for movement in a transformative new way.

 

What started as recovery soon evolved into a new calling. Inspired by the profound impact Pilates had on her own body and mind, Estel pursued certification to become a Pilates instructor. Today, she is the proud founder of Flow with Estel, a Pilates brand dedicated to guiding clients towards mindful, sustainable strength and resilience.

When it came to the time to start her first solo venture, Estel knew she needed the right environment. This place could match her vision for an exclusive, supportive, and high-quality experience for her clients, while also offering her the right backing as a budding entrepreneur. That search led her to Core Collective.

 

“My first solo venture, and I wanted a space conducive, advanced, and exclusive for my clients with a supportive system for me as an entrepreneur,” Estel shares. Since joining Core Collective, Estel’s business has blossomed. Core Collective’s dedication to nurturing its residents stands out, providing more than just a physical space — it offers a community and a platform for real business growth.

"Core Collective follows up with a one-to-one check-in every other month to hear how progress has been for my business and offer assistance to areas I need more support in," Estel explains. "Clients enter Core Collective with great enthusiasm to the exclusive environment and leave feeling lifted and supported."

 

The result? Flow with Estel has seen a steady expansion, with Estel growing both her client base and deepening her relationships with existing clients. The synergy between Estel’s personalised approach and Core Collective’s premium environment has proven to be the perfect foundation for sustainable growth. She’s also created the Pilates & Coffee Club, a monthly collaboration with Baker & Cook, where participants start their morning with an energising outdoor mat Pilates class followed by coffee and connection. It’s a reflection of Estel’s mission to build not just strength, but community. With passion at the core and the right support system behind her, Estel continues to guide clients through their own journeys of growth and movement. You can follow her upcoming events and classes via her website. 

 

 

Today, Estel continues to inspire her clients to move with grace, intention, and strength — just as she once rediscovered through Pilates herself. With Core Collective as her partner, the future for Flow with Estel looks bright, and her journey is a powerful reminder of how the right environment can help a passion not just survive, but truly thrive.