How Content Marketing Can Improve Fitness & Wellness Businesses
How is content marketing different from all the other types of marketing? It helps to think of content marketing as a smarter, more surgical discipline than traditional marketing. Traditional marketers lacked nuanced tools, so they just threw everything up against the wall and hoped something would stick. That approach basically amounted to using a blunt object instead of a scalpel to perform surgery. No matter how brilliant the campaign, if it never reached the right audience, it could only be so effective.