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Assistant Marketing Manager

Who We Are: 

Since our launch in 2018, Core Collective has propelled the professional growth of hundreds of fitness and wellness practitioners and business owners by providing a convenient and cost-effective plug-and-play solution at our three centres of excellence at Anson, Dempsey, and Katong.

Our purpose is to help our residents grow their businesses through comprehensive business support services and outstanding customer experience for their clients at every touchpoint. We expertly manage the mundane but necessary tasks so that our residents can focus on their passions - With us, they are not just renting space; they’re partnering for success.

Who You Are: 

You possess robust marketing skills in B2B and B2C environments. You are an individual who is not only passionate about driving positive business outcomes but also excels in leveraging data and insights to inform strategic decisions. You possess excellent communication and interpersonal skills and strong and proven experience in team leadership. You also have a keen eye for market trends and a proven ability to thrive in a fast-paced environment. 

If you're ready for a rewarding set of challenges and possess the necessary skills, passion, professional commitment and a strong team mentality - we invite you to join us in making a meaningful impact on our brand's success!

What You’ll Be Doing:

  • Marketing Strategy
    • Regularly review marketing strategy, activities, and performance to assess the effectiveness of current strategies
    • Develop new marketing plans from strategy to execution to achieve key performance indicators (KPIs) for Member and Resident Marketing Qualified Lead (MQL) targets
    • Manage the marketing budget to ensure efficient and impactful allocation of resources
  • Brand Custodian
    • Develop and execute comprehensive branding strategies that align with the company's overall goals and objectives
    • Define and articulate the brand's unique value proposition, positioning, and messaging
    • Oversee the creation and maintenance of brand guidelines to ensure consistent visual and messaging elements
  • Team Management
    • Mentor and develop the marketing team in executing marketing strategies while cultivating a collaborative and growth-oriented environment
    • Ensure high-quality and timely execution of marketing activities
    • Provide regular feedback and development opportunities, with regular check-ins with team members
  • Paid Ads Strategy and Vendor Management:
    • Conceptualise and develop a paid ads strategy to enhance brand visibility and achieve marketing objectives.
    • Management of vendors to ensure alignment and to execute the paid advertising strategy effectively

What you’ll bring to the table:

  • At least 5 years of overall working experience in Brand and Marketing
  • Have been in a supervisory or managerial role with experience leading a team for at least 3 years.
  • Strong interpersonal relationship-building skills, leadership, prioritisation and communication skills.
  • A natural tendency to be curious, positive and creative.
  • A 360-degree view of business and can holistically consider the implications to the customer experience should any business needs change.
  • You can work collaboratively in a cross-functional team
  • An aptitude to anticipate any changes
  • You can maintain a keen attention to detail, multitask and work well under pressure
  • A high level of strategic and forward-thinking

What’s in it for you:

At Core Collective, we're all about fostering growth and unleashing your potential through training and development opportunities. Dive into thrilling projects that shape our success while enjoying a vibrant, inclusive work atmosphere and being part of a team that lives by its core values. If you're a go-getter passionate about making a difference, join our dynamic team. Your journey to personal and professional excellence begins here at Core Collective!

Our Vision 

In line with our parent company Aurum and Woh Hup Group, our shared vision is to Build sustainable businesses that positively impact lives across generations (i.e. Do Well Do Good). We aspire to transform Core Collective from a local fitness and wellness business into a leading global fitness, wellness and lifestyle hub that are centres of excellence and home to a diverse community of top professionals, fostering collaboration for healthier and happier lives. 

We achieve our vision by: 

  1. Building fitness and wellness hubs that are centres of excellence in the industry
  2. Filling our space with the best fitness and wellness professionals 
  3. Providing the best platform and support services to help our professionals grow 
  4. Fostering collaboration across disciplines for healthier and happier lives 

Our values 

Care (from the Heart) 

  • Show genuine care and compassion for our team, customers, community, company 
  • Do things because we care and not because we have to 
  • Proactiveness to help others (team-mates/stakeholders) 


  • Consistently producing work that wows / impresses / delights your teammates and customers 
  • Going above and beyond everything that we do 
  • Continuous Improvement 
  • Exceptional professionalism 


  • Treat it like your own business 
  • Owning up to your mistakes and actively solving the mistakes 
  • Deliver on your promises to your teammates and stakeholders 
  • Do what needs to get done 


  • Always doing the right thing 
  • Keeping to our word 
  • Having each other’s back 
  • Open and effective 2-way communication (both good and bad) ● Treat others fairly with mutual respect 


  • Actively seek learning and able to adapt to new situations 
  • Able to work with people from various backgrounds, cultures and seniority

Apply Now