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Senior Business Development Executive

About Core Collective: 

Since our launch in 2018, Core Collective has propelled the professional growth of hundreds of fitness and wellness practitioners and business owners by providing a convenient and cost-effective plug-and-play solution at our four centres of excellence at Anson, Dempsey, Katong and Sentosa. 

Core Collective’s brand promise is to help professionals grow their businesses through comprehensive business support services and outstanding customer experience for their clients at every touchpoint. 

Core Collective expertly manages the mundane but necessary tasks while businesses can focus on your passion - With us, you're not just renting space; you're partnering for success.

Who are residents: In Core Collective lingo, our customers are called Residents. Personal Trainers, Chiropractors, Pilates instructors, physiotherapists, etc. are a few examples of our residents who make up the community of health and wellness professionals. 

Who you are: In this role, you are not just a member of our team; you are the driving force behind our growth and success. Your KPIs are your compass, guiding you towards exceeding expectations and achieving unparalleled results. You will be responsible for our biggest revenue driver, utilising consultative selling techniques to acquire high-value clients while nurturing existing relationships to foster growth within our community.

You will have the chance to work with top-of-their-field fitness, wellness, and medical professionals. Your team’s motto is "If our residents are successful, Core Collective will be successful." We need someone who is not afraid to think outside the box, shake things up, and bring their A-Game to the table.

You thrive in a fast-paced environment, where adaptability and resilience are key. Whether navigating complex negotiations or overcoming objections, you approach every challenge with determination and resourcefulness. Collaboration is at the heart of your approach, working closely with internal stakeholders across departments to align our efforts, leverage resources, and deliver exceptional value to our residents. 

What You’ll Be Doing …

  • Generate high-quality prospects and leads for Core Collective by:
    • Conducting outreach to wellness and fitness professionals via different channels including but not limited to  Linkedin, cold calling and emails
    • Conducting research and identifying new prospects
    • Pitch Core Collective’s services and products through engaging tours and appointments effectively
    • Promptly respond and consistent follow up with inbound and outbound resident leads
    • Attending networking events

  • Deal Pipeline Management: You'll be responsible for managing the sales pipeline, from lead generation to deal closure. This involves tracking and prioritising leads, managing sales activities and communications, and ensuring timely follow-ups to move deals through the pipeline efficiently.
  • Market Analysis and Strategy Development: You'll conduct thorough market research and analysis to identify new opportunities and market trends. Based on your findings, you'll collaborate with the team to develop strategic plans to capitalise on these opportunities and drive growth.
  • Conversion Rate Optimization: Collaborate with the team to optimise conversion rates, leveraging your strategic insights to drive results.
  • Preparation of tailored proposals and other sales collaterals that address the pain points of our leads and that align with their needs and priorities.
  • Data Hygiene and CRM Management: Maintain impeccable data hygiene in our CRM platform and other applicable platforms, ensuring that our insights are reliable and actionable.
  • Residency Agreement Drafting: Ensure that all residency agreements drafted are clear, accurate, and comprehensive.
  • Contract Renewals: Facilitate the renewal of contracts for existing residents, leveraging your expertise to nurture relationships and secure long-term partnerships.

What you’ll bring to the table:

  • 2+ years of proven experience in outbound and inbound sales, with a track record of exceeding sales targets
  • Proficiency in negotiating terms and contracts, with a demonstrated ability to secure favourable outcomes for both the company and our residents / leads.
  • Excellent communication and interpersonal skills, with the ability to build trust and maintain relationships with key stakeholders
  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions
  • Strong familiarity with Google Suite Applications 
  • Diplomacy, tact, and poise under pressure

What’s in it for you:

  • Core Collective values its employees and invests in their growth and development. You will have access to ongoing training and professional development opportunities, as well as opportunities to work on challenging and meaningful projects that contribute to the company's success.
  • We also offer a dynamic and inclusive work environment where everyone's contributions are valued and where we make decisions based on our core values and what we believe to be best for our team and our customers.
  • Joining our company means joining a team passionate about making a difference and creating an impact. If you share our values and are driven, creative, and committed to your personal and professional growth, you will find a home at Core Collective.

Our Vision 

In line with our parent company Aurum and Woh Hup Group, our shared vision is to Build sustainable businesses that positively impact lives across generations (i.e. Do Well Do Good). We aspire to transform Core Collective from a local fitness and wellness business into a leading global fitness, wellness and lifestyle hub that are centres of excellence and home to a diverse community of top professionals, fostering collaboration for healthier and happier lives. 

We achieve our vision by: 

  1. Building fitness and wellness hubs that are centres of excellence in the industry 2. Filling our space with the best fitness and wellness professionals 
  2. Providing the best platform and support services to help our professionals grow 4. Fostering collaboration across disciplines for healthier and happier lives 

Our values 

Care (from the Heart) 

  • Show genuine care and compassion for our team, customers, community, company 
  • Do things because we care and not because we have to 
  • Proactiveness to help others (team-mates/stakeholders) 


  • Consistently producing work that wows / impresses / delights your teammates and customers 
  • Going above and beyond everything that we do 
  • Continuous Improvement 
  • Exceptional professionalism 


  • Treat it like your own business 
  • Owning up to your mistakes and actively solving the mistakes 
  • Deliver on your promises to your teammates and stakeholders 
  • Do what needs to get done 


  • Always doing the right thing 
  • Keeping to our word 
  • Having each other’s back 
  • Open and effective 2-way communication (both good and bad) ● Treat others fairly with mutual respect 


  • Actively seek learning and able to adapt to new situations 
  • Able to work with people from various backgrounds, cultures and seniority

Apply Now